Digital Marketing Service
INNOVENTITY uses a wide range of Digital Marketing Services to improve client digital engagement and internet discoverability, which will eventually aid in boosting client revenue. We aim to become the top digital marketing company in kolkata.
Our expertise is to enhance your brand through different digital marketing services-
Search Engine Optimization –
Search Engine Optimization is a process that helps to improve the quality and quantity of website traffic. INNOVENTITY has an experts digital marketing team, who are working in different types of SEO like off-page, on-page, local and technical SEO.In this process your website increases its visibility in various search engines- Google, Microsoft Bing & and many more.
Search Engine Marketing –
Search Engine Marketing is a process of Internet Marketing, which promotes your websites by increasing visibility in Search Engine Results Pages (SERPs) through paid advertisements. INNOVENTITY with the help of SEM adjusts the content and sites of your website so that the website can achieve a higher ranking in SERP.
Social Media Optimization –
Social Media Optimization is used to enhance the online presence of an organization’s website on different social media sites. The Digital Marketing team of INNOVENTITY uses SMO to promote and increase the awareness of new products and services organically. We normally use various types of social media platforms like social bookmarking, social news, RSS feed, Facebook, Instagram, Twitter & other sites.
Social Media Marketing –
Social Media Marketing helps to promote any product or service with the use of social media platforms or websites through paid advertisements. INNOVENTITY enhance the online presence of any organization by posting various ads on Facebook, Instagram and other social media sites.
Mobile Marketing –
Mobile Marketing is a part of online marketing techniques that focused on a specific audience through e-mail, SMS, MMS and social media. INNOVENTITY uses this technique to reach their targeted audience and to promote specific products or services.
App Store Optimization –
Like SEO, App Search Engine Optimization helps to improve the visibility of an app in an app- store. INNOVENTITY use the ASO method to increase the ranking of an app through keywords, Meta title, and Meta description. We mainly work in App Store (iOS), Google Play Store, Amazon App Store and Samsung Galaxy Store.
E-mail Marketing –
E-mail Marketing is nothing but sending e-mails to a group of people. This is mainly used to give the latest updates to potential consumers. INNOVENTITY use email marketing to send ads, request business and even for remarketing to a targeted audience.
Affiliate Marketing –
INNOVENTITY uses affiliate marketing to promote any products or services by sending links, emails, SMS and many more and get a commission for each visit or sale they made.
Content Marketing –
Content Marketing always aims to create and publish powerful content to target the maximum audience on online platforms. INNOVENTITY use unique, catchy content so that the audience gets attracted easily.
Influencer Marketing –
Influencer marketing is like SMM that involve endorsements or promoting any product or brand by any renowned influencers. INNOVENTITY tie up with many influencers like Youtubers, actors, and social workers who promote the brand on different social media platforms.
Performance Marketing –
Performance Marketing is also known as Pay-for-Performance-Advertising, where the organization or brands pay digital marketers only when their specific business objectives have been completed. INNOVENTITY follow this action and perform these services only when their client's desire gets fulfilled, this desire may be like sale, lead or click.
Benefits of Digital Marketing
How Digital Marketing Works?
Digital Marketing always aims to promote and enhance any services or products of an organization in the online platform. INNOVENTITY has an extremely talented digital Marketing team, who works to establish an online presence on their client’s websites or apps.